Business Profile

The purpose of a business profile is to highlight the capabilities of a firm versus an individual professional. 

To create a business profile, select business profile from the lefthand menu. 

Step 1: Write a short headline and use your firm logo in place of your professional head shot. 

 

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Step 2: Write an overview of your business. Your overview ideally will include the story of your firm (why do you exist, what are key differentiators between you and other firms in the market) as well as a short introduction of the key players who do the work in your firm. 

 

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Step 3: Upload any assets that will help readers understand your firm's story. Successful profiles include business cases, white papers, and similar authoritative digital assets that provide evidence of your firm's skills and experiences.

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Step 6: Potential clients want to understand at a glance what business function, industries, and geographies your firm spans. Use the classifications menu to make it easier for people to find you. 

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Step 7: Potential clients also want to know the work parameters and preferences. This next menu allows you to share your billing preference (time, engagement, fixed), engagement (onsite, remote only, hybrid), and your location.

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The last 2 pieces of your business profile includes proof of your compliance and peer reviews. 

Save your changes as you go along and your business profile will build itself. 

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